The IE62 consensus site has a position-dependent inhibitory effect on the activity of a minimal model promoter containing only an IE62-responsive TATA box. (A) Consensus site positions in model promoter constructs relative to the TATA box. (B) Results from reporter assays in MeWo cells transfected with 1 μg of the pTA-Luc, p5DS-Luc, p10US-Luc, p20US-Luc, p50US-Luc and p100US-Luc reporter plasmids and 0.01 μg, 0.02 μg or 0.04 μg of pCMV62. (C) Results of reporter assays in MeWo cells transfected with 1 μg of the reporter plasmids followed by superinfection with VZV infected cells 24 h following the initial transfection. The luciferase activity from the reporter in the absence of infection or cotransfection was normalized to 1 and experimental activities are reported as n-fold activation over this level.