The ORF 62 promoter sequence. Binding sites for the following viral and cellular factors are underlined: GA-binding protein, CCAAT-binding proteins, ATF/CRE factors, Sp1, and the VZV IE enhancer core (EC) complex composed of Oct-1/HCF-1/ORF10. The three consensus sites are located 267 (1), 252 (2), and 72 (3) base pairs upstream of the reported TATA box. Site 2 is in the opposite orientation relative to sites 1 and 3.