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. Author manuscript; available in PMC: 2010 Apr 6.
Published in final edited form as: J Adolesc Health. 2009 Jun 21;45(3):268–280. doi: 10.1016/j.jadohealth.2009.02.008

Figure 3. CML “Advertorial” (Spring 2000).

Figure 3

RJ Reynolds discreetly placed Camel cigarettes in the images throughout CML articles. In this case, the Camel cigarette in the man’s hand and the Surgeon General’s Warning label and FTC Statement refer to the pack of Camels in the sand next to his shoulder. The Surgeon General’s Warning label and FTC Statement suggest this is an advertisement within editorial content; In other words, an “advertorial.”