. Author manuscript; available in PMC: 2010 Apr 12.

Published in final edited form as: Commun Methods Meas. 2008;2(1):65–79. doi: 10.1080/19312450802063255

Table 3.

Characteristics of youth ever combining television and internet use (multitaskers) compared to those who do not multitask (means)

Characteristic	Multitasker		Response Scale
	No	Yes

Personal Characteristics
Parent Education	3.23	3.38	1–6
School Grades	4.10	4.18	1–5
Sensation Seeking	2.07	2.23^*	0–3
Media Use
Time on Internet	1.76	2.28^***	1–4
Time with Television	− .12	.09^***	Z-score
Exposure to Sex on Television	− .15	.15^***	Z-score
Viewer Involvement	2.52	2.67^***	1–4
Phone While Viewing	2.48	2.85^***	1–4
Viewing with Friends	2.44	2.72^***	1–4
Internet Chat About TV	1.65	2.20^***	1–4
Internet Search About TV	1.81	2.36^***	1–4
Television Chat Rooms	.11	.19^**	0–1

Note. Multitaskers and non-multitaskers differ.

p < .05.

^**

p < .01.

^***

p < .001.