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. Author manuscript; available in PMC: 2011 Feb 1.
Published in final edited form as: J Math Psychol. 2010 Feb 1;54(1):28–38. doi: 10.1016/j.jmp.2009.10.002

Table 2.

EVL and PVL model equations for estimating parameters. Model-fitting selects parameter values that maximize the likelihood of the decision maker’s responses, given the model.

Concept Model Model Equation Free Parameter(s)
Valuing a card EVL u(t) = w · win(t) − (1 − w) · loss(t) w = Attention to Gains
PVL
u(t)={x(t)aifx(t)0λx(t)aifx(t)<0
λ = Loss Aversion
α = Utility Shape
Creating a deck expectancy, E, for decky j on trial t EVL & PVL Ej = Ej(t − l) + A · δj(t) · [u(t) − Ej(t−1)] A = Recency
Probability of choosing Deck j EVL & PVL
Pr[D(t+1)=j]=eθ(t)·Ej(t)j=14eθ(t)·Ej(t)
Consistency between choices and expectancies EVL
θ(t)=(t10)c
c = Consistency
PVL θ(t) = 3c − 1

Note. j refers to deck A, B, C, or D. The variable δjt is a dummy variable equal to 1 if deck j was chosen on trial t, otherwise 0.