Table 3.
Number & Percentage of First Time Donors (FTD) who Returned for Subsequent Donations (By Gender and Age Group)
Control | Test Group | |||||||||
---|---|---|---|---|---|---|---|---|---|---|
Age | September11–30, 2000 | Returned to Donate by March31, 2001 | Percentage within Group | Age | September 11–30, 2001 | Returned to Donate by March 31, 2002 | Percentage within Group | Percentage Difference | ||
FTD Female | < 20 years | 212 | 63 | 29.72% | FTD Female | < 20 years | 228 | 61 | 26.75% | −2.96% |
20–29 years | 154 | 46 | 29.87% | 20–29 years | 485 | 133 | 27.42% | −2.45% | ||
30–39 years | 156 | 52 | 33.33% | 30–39 years | 502 | 179 | 35.66% | 2.32% | ||
40–49 years | 136 | 48 | 35.29% | 40–49 years | 473 | 166 | 35.10% | −0.20% | ||
50–59 years | 77 | 30 | 38.96% | 50–59 years | 332 | 138 | 41.57% | 2.61% | ||
60+ years | 36 | 16 | 44.44% | 60+ years | 121 | 52 | 42.98% | −1.47% | ||
Subtotal | 771 | 255 | 33.07% | Subtotal | 2141 | 729 | 34.05% | 0.98% | ||
FTD Male | < 20 years | 122 | 32 | 26.23% | FTD Male | < 20 years | 108 | 35 | 32.41% | 6.18% |
20–29 years | 102 | 32 | 31.37% | 20–29 years | 219 | 50 | 22.83% | −8.54% | ||
30–39 years | 108 | 40 | 37.04% | 30–39 years | 290 | 92 | 31.72% | −5.31% | ||
40–49 years | 86 | 27 | 31.40% | 40–49 years | 257 | 75 | 29.18% | −2.21% | ||
50–59 years | 56 | 25 | 44.64% | 50–59 years | 206 | 66 | 32.04% | −12.60% | ||
60+ years | 34 | 16 | 47.06% | 60+ years | 94 | 40 | 42.55% | −4.51% | ||
Subtotal | 508 | 172 | 33.86% | Subtotal | 1174 | 358 | 30.49% | −3.36% | ||
Total FTD | 1279 | 427 | 33.39% | Total FTD | 3315 | 1087 | 32.79% | −0.60% |