Table 2.

Advertising-Promotion Variables by Study: Alcohol.

Advertising-Promotion Variable	Studies (ref. no.) Using This Variable
Watching TV (e.g., number of hours per week)	[78,79,82,87,90,91]
Watching music videos on TV or VCR	[87 (2 types),91,93]
Advertising receptivity index (ABI, favorite ad, brand)	[83]
Liking of ads, awareness of ads	[75,76,80]
Brand recognition, brand recall or favorite brand	[76,83 (2 types),90 (2 types)]
No. of alcohol ads recalled, exposure to alcohol ads	[78,86,89,90]
Advertising expenditures in local media market	[89]
TV alcohol ads exposure	[77,79]
Sports TV alcohol ads exposure	[77 (2 types),90]
Radio listening	[77]
Magazine reading, magazines with alcohol ads	[77,79]
Outdoor displays (billboards, outside store ads)	[86 (4 types)]
In-store displays	[77,79]
Concession stands at events; entertainment portrayals	[77,78,79]
Own or willing to use an alcohol-branded item	[77,80,84,85]
Movie exposure & video portrayals of alcohol	[81,82,88,92,94]