Table 5.
Respondents’ explanations for low cost of Beozine sold by Pharmacy B
| Reasons | Percent of Respondentsa | |
| Negative reasons | ||
| Few regulations: pharmacy B may follow fewer operational guidelines or service standards than neighborhood pharmacies | 60.0 | |
| Low quality of drugs: pharmacy B may not meet the standards of drug quality that neighborhood pharmacies must meet | 47.5 | |
| Selling customer information: revenue from information sold to others may be used to lower prices in Pharmacy B | 30.0 | |
| Neutral reasons | ||
| Low operation costs: it may cost less to operate Pharmacy B (eg, because customers type their own information) | 56.7 | |
| Advertising: revenue from online ads may be used to lower prices in Pharmacy B | 37.1 | |
| Comparison shopping: the customers of Pharmacy B may compare prices, demand free shipping, discounts, coupons or other incentives | 34.6 | |
| High sales volume: more people may buy drugs online than in neighborhood pharmacies, which lowers prices in Pharmacy B | 30.3 | |
| None of the above | 7.5 | |
an = 1914. The sum of percentages exceeds 100% because the respondents could choose more than one reason.