Table 2.
Information about Choice Alternative: (a) Characteristics Associated with Distribution of Attibutes; and (b) Favorability Scores based on Subjective Ratings of Attribute Importance
Information Condition and Alternative |
||||||||
---|---|---|---|---|---|---|---|---|
Intuitive |
Deliberative |
|||||||
1a | 2 | 3 | 4 | 1 | 2a | 3 | 4 | |
(a) Choice Alternative Characteristics | ||||||||
+/− Core Attributes | 4/2 | 4/2 | 4/2 | 4/2 | 4/2 | 6/0 | 2/4 | 4/2 |
+/− Non-Core Attributes | 4/2 | 2/4 | 2/4 | 0/6 | 4/2 | 0/6 | 4/2 | 0/6 |
Total Evaluative Content | +4 | 0 | 0 | −4 | +4 | 0 | 0 | −4 |
Core Evaluative Content | +2 | +2 | +2 | +2 | +2 | +6 | −2 | +2 |
(b) Favorability Scores | ||||||||
Accurate Group | 28.0 | 6.9 | 6.7 | −11.6 | 21.4 | 26.1 | −12.9 | −0.9 |
Inaccurate Group | 30.9 | 2.7 | 5.2 | −20.7 | 28.9 | 10.7 | −2.2 | −20.3 |
Note. Evaluative content determined by subtracting the number of relevant negative features from the number of relevant positive features. The bolded information in each information condition reflects the ordering of alternatives based on relevant information in that condition.
Denotes the optimal choice in each information condition.