Table 4.
Multivariable logistic regression models showing no effect modification by smoking status on odds of holding supportive attitudes toward tobacco control, by exposure to tobacco-specific media
| Response indicating supportive attitudes toward tobacco control measures |
|||
| Tobacco companies should not be allowed to sell a harmful product (N = 2,318) | There are not enough restrictions on where people can smoke cigarettes (N = 2,319) | Government should be involved in where people can smoke cigarettes (N = 2,312) | |
| OR (95% CI) | OR (95% CI) | OR (95% CI) | |
| Exposure to Neutral or Antitobacco Information × Smoking Status | |||
| News: Efforts to Ban Smoking in Public Places × Never-Smoker | 1.21 (0.63–2.34) | 1.45 (0.70–3.01) | 1.60 (0.83–3.08) |
| News: Efforts to Ban Smoking in Public Places × Former Smoker | 0.95 (0.43–2.09) | 1.46 (0.63–3.36) | 1.53 (0.70–3.32) |
| News: Dangers to Kids × Never-Smoker | 1.48 (0.89–2.46) | 0.81 (0.45–1.45) | 1.26 (0.76–2.09) |
| News: Dangers to Kids × Former Smoker | 1.42 (0.75–2.69) | 0.75 (0.37–1.51) | 0.84 (0.44–1.59) |
| Ads: Efforts to Ban Smoking in Public Places × Never-Smoker | 0.84 (0.43–1.63) | 0.97 (0.45–2.10) | 0.74 (0.37–1.44) |
| Ads: Efforts to Ban Smoking in Public Places × Former Smoker | 0.69 (0.32–1.51) | 0.86 (0.36–2.05) | 0.96 (0.44–2.11) |
| Ads: Dangers to Kids × Never-Smoker | 0.87 (0.51–1.48) | 0.52 (0.28–1.01) | 0.57 (0.33–1.02) |
| Ads: Dangers to Kids × Former Smoker | 0.86 (0.44–1.65) | 0.57 (0.27–1.21) | 0.78 (0.47–1.30) |
| Exposure to Protobacco advertising × smoking status | |||
| Ads for Cigarettes in Newspaper × Never-smoker | 0.67 (0.40–1.13) | 1.26 (0.71–2.24) | 0.78 (0.47–1.30) |
| Ads for cigarettes in newspaper × Former smoker | 0.82 (0.43–1.55) | 0.85 (0.43–1.66) | 0.62 (0.33–1.15) |
| Ads for Cigarettes in Magazine × Never-Smoker | 1.65 (0.99–2.75) | 0.59 (0.33–1.05) | 0.75 (0.45–1.24) |
| Ads for Cigarettes in Magazine × Former Smoker | 1.44 (0.78–2.66) | 0.75 (0.39–1.45) | 0.68 (0.37–1.25) |
| Ads for Cigarettes on Internet × Never-Smoker | 0.90 (0.45–1.76) | 0.96 (0.44–2.06) | 1.11 (0.56–2.16) |
| Ads for Cigarettes on Internet × Former Smoker | 0.97 (0.40–2.35) | 1.60 (0.61–4.14) | 1.46 (0.60–3.55) |
Note. American Smoking and Health Survey 2—2003. ORs and 95% CIs for fitted logistic regression models that include interaction terms for tobacco-specific media exposure and smoking status (never-smokers and former smokers compared with current smokers). All models control for the main effects of all media exposure and smoking status variables, education, income, race/ethnicity, age, sex, knowledge of the negative effects of tobacco, and state-specific indicator variables. All estimates are weighted. OR = odds ratio.