Table 2. Categories and examples of alcohol use references.
N=341 references to alcohol use from 400 adolescents’ MySpace profiles
Explicit versus figurative use categories were applied to alcohol references without personal context provided, references with personal context provided were evaluated using SLT or CRAFFT criteria.
| Category | Explanation | Examples |
|---|---|---|
| Explicit versus figurative use: | ||
| Explicit Use N=168 (49.3%) |
Explicit text statements or photographs depicting profile owner drinking alcohol |
"I love drinking beer" |
| Explicit Intoxication N=58 (17%) |
Explicit text statements referring to profile owner being intoxicated |
"I was so loaded on Friday" |
| Figurative N=39 (11.4%) |
Statements that reference alcohol use but not use by the profile owner |
"Beer: breakfast of champions!"
|
| Social Learning Theory: | ||
| Motivations: | ||
| Peer pressure N=16 (4.7%) |
References to peer pressure as a reason to drink or use of peer pressure to motivate others to drink |
"I like to get drunk, if you like Vodka then you are my friend." |
| Associations: | ||
| Sex N=3 (0.9%) |
References to alcohol use in association with sex |
"Beer and a cock, what more could you ask for?" |
| Games N=14 (4.1%) |
Drinking games included beer pong, keg stands and other drinking related games and activities |
"Beer pong rematch this weekend!" |
| Dancing/partying N=75 (22%) |
References to dancing or being at a party in association with alcohol use |
"My hobbies include drinking and partying." 
|
| Consequences: | ||
| Positive emotional consequences N=2 (0.6%) |
References that highlight positive mood, feeling or emotion associated with alcohol use |
"A glass of wine and I'm just fine." |
| Negative emotional consequences N=2 (0.6%) |
References that highlight negative mood, feeling or emotion associated with alcohol use |
"I don't like the person I am when I'm drunk." |
| Positive social consequences N=6 (1.8%) |
References that highlight perceived social gain associated with alcohol use |
"When I'm drunk I'm very outgoing" |
| Negative social consequences N=3 (0.9%) |
References that highlight perceived poor social outcomes associated with alcohol use |
"I'm embarrassed that I drank Bailey's out of a shoe" |
| Negative physical consequences N=7 (2.1%) |
References that describe adverse physical consequences or outcomes associated with alcohol use |
"I'm exhausted and hung over" |
| CRAFFT: | ||
| Problem drinking N=11 (3.2%) |
Text references that met the CRAFFT problem drinking criteria |
"Blacked out drunk at 7am" |