TABLE 4.
Odds of Saying That Product Is Suitable for Children < 24 Months of Age
| OR (95% CI) | aOR (95% CI)a | |
|---|---|---|
| Model: patient characteristics | ||
| Age | 1.03 (0.98–1.09) | 1.03 (0.97–1.08) |
| Female gender | 1.61 (0.61–4.26) | 1.70 (0.67–4.34) |
| Nonwhite race | 2.08 (1.14–3.79) | 1.95 (1.09–3.47) |
| Born in the United States | 0.74 (0.30–1.78) | — |
| On WIC program | 0.81 (0.37–1.81) | — |
| Education, y | 1.05 (0.92–1.20) | 1.04 (0.89–1.20) |
| Literacy (STOFHLA) | 0.94 (0.86–1.04) | — |
| Numeracy 2nd–8th grade (WRAT-3), per grade levelb | 0.80 (0.63–1.00) | 0.80 (0.63–1.01) |
| Numeracy 9th–16th grade (WRAT-3), per grade levelb | 1.14 (0.74–1.76) | 1.28 (0.79–2.06) |
| Model: label characteristicsc | ||
| Says “infant” | 2.99 (1.66–5.39) | 3.08 (1.74–5.46) |
| Graphics | 1.34 (0.69–2.60) | 1.54 (0.79–2.99) |
| Other language | 0.54 (0.28–1.03) | 0.56 (0.30–1.07) |
| Other experience | 0.30 (0.17–0.54) | 0.26 (0.15–0.47) |
| Flavor | d | d |
| Other factors | 0.50 (0.13–1.95) | 0.48 (0.13–1.87) |
WIC indicates the Supplemental Nutrition Program for Women, Infants, and Children.
a
Adjusted for age, gender, race, education level, and numeracy level.
b
OR for numeracy for each additional grade level of numeracy skill.
c
Each label characteristic was adjusted for age, gender, race, education level, and numeracy level.
d
Unable to calculate because all caregivers (n = 12) who were influenced by the flavor thought that the product was suitable for children <24 months of age.