Table 5.

Positive and negative frames of cyclists in news stories*

Positive frames	N	%	Negative frames	N	%
Brave	24	7.4	Irresponsible lawbreakers	38	11.7
Harmless	7	2.1	Pariahs	14	4.3
Healthy	4	1.2	Danger to others	13	4
Safety conscious	3	0.9	Extremists	10	3.1
Other	20	6.1	Inconvenient	9	2.8
			In the minority	6	1.8
			Badly behaved	4	1.3
			Substance abusers	2	0.6
			Other	11	3.4

*N = 326, each story may contain more than one frame