Table 1.
Examples of behaviors and decisions associated with more or less utility in six broad social domains, and some decision biases associated with each domain.
Social domain and associated social goal | Outcomes yielding relative utility | Outcomes yielding relative disutility | Typical decision biases |
---|---|---|---|
Affiliation Form and maintain cooperative alliances |
Proximity to alliance partners Sharing resources equally among alliance partners |
Social exclusion Reciprocity violations |
Propensity to affiliate and conform when feeling fearful Sensitive cheating detection for reciprocity violations. |
Status Gain and maintain social status |
Dominating competitors (relatively more for men) Basking in reflective glory of group members' achievements |
Deference to more powerful others Public losses of relative status |
Risky status-yielding activities more attractive for young unmated men and less attractive for women. |
Self-Protection Protect oneself and valued others from threats |
Higher ratio of ingroup to outgroup members when threats salient. Barriers to outgroup members (e.g., walls, locks) |
Being in a numerical minority when threat salient Presence of threatening outgroup members who are male and/or large. |
Rapid detection of anger in male (versus female) faces Enhanced memory of angry outgroup male faces. |
Mate Search Attract desirable mates |
For males judging females: Cues to youth, health and fertility For females judging males: Cues to investment as long-term mates, social dominance and physical symmetry in short-term mates. |
Poor health, aging cues, assymmetry. Conformity and deference to other males among potential male mates. |
Males take more risks and resist conformity when mating opportunities are salient. Females are more publicly (but not privately) generous under mating motivation. |
Mate Retention Retain and foster long-term mating bonds |
Communal sharing with relationship partner, rather than equality-based sharing Investment in partner's offspring |
Cues to emotional infidelity (relatively more salient to females judging males) Cues to sexual infidelity (relatively more salient to males judging females |
Attention by women to other physically attractive women. Attention by men to other socially dominant men |
Kin Care Invest in offspring and genetic relatives |
Benefits to offspring, and to other relatives (discounted by degree of relatedness) | Threats to kin versus non-genetically related alliance partners Perceived favoritism of one's parent towards one's siblings |
Grandparental investment highest by grandmother in daughter's offspring (tracking paternity certainty). |