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. Author manuscript; available in PMC: 2010 Aug 3.
Published in final edited form as: Soc Cogn. 2009 Oct 1;27(5):764–785. doi: 10.1521/soco.2009.27.5.764

Table 1.

Examples of behaviors and decisions associated with more or less utility in six broad social domains, and some decision biases associated with each domain.

Social domain and associated social goal Outcomes yielding relative utility Outcomes yielding relative disutility Typical decision biases
Affiliation

Form and maintain cooperative alliances
Proximity to alliance partners
Sharing resources equally among alliance partners
Social exclusion
Reciprocity violations
Propensity to affiliate and conform when feeling fearful
Sensitive cheating detection for reciprocity violations.
Status

Gain and maintain social status
Dominating competitors (relatively more for men)
Basking in reflective glory of group members' achievements
Deference to more powerful others
Public losses of relative status
Risky status-yielding activities more attractive for young unmated men and less attractive for women.
Self-Protection

Protect oneself and valued others from threats
Higher ratio of ingroup to outgroup members when threats salient.
Barriers to outgroup members (e.g., walls, locks)
Being in a numerical minority when threat salient
Presence of threatening outgroup members who are male and/or large.
Rapid detection of anger in male (versus female) faces
Enhanced memory of angry outgroup male faces.
Mate Search

Attract desirable mates
For males judging females: Cues to youth, health and fertility
For females judging males: Cues to investment as long-term mates, social dominance and physical symmetry in short-term mates.
Poor health, aging cues, assymmetry.
Conformity and deference to other males among potential male mates.
Males take more risks and resist conformity when mating opportunities are salient.
Females are more publicly (but not privately) generous under mating motivation.
Mate Retention

Retain and foster long-term mating bonds
Communal sharing with relationship partner, rather than equality-based sharing
Investment in partner's offspring
Cues to emotional infidelity (relatively more salient to females judging males)
Cues to sexual infidelity (relatively more salient to males judging females
Attention by women to other physically attractive women.
Attention by men to other socially dominant men
Kin Care

Invest in offspring and genetic relatives
Benefits to offspring, and to other relatives (discounted by degree of relatedness) Threats to kin versus non-genetically related alliance partners
Perceived favoritism of one's parent towards one's siblings
Grandparental investment highest by grandmother in daughter's offspring (tracking paternity certainty).