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. Author manuscript; available in PMC: 2011 Jul 1.
Published in final edited form as: J Health Commun. 2010 Jul;15(5):487–501. doi: 10.1080/10810730.2010.492560

Table 5.

Perceptions of the Risks and Benefits of Drug B by Communication Message Format

“If your child were randomized to receive Drug B … Text Tables Pictographs
…how likely would your child be to experience pain after surgery?” 6.3 ± 2.6 6.4 ± 2.6* 6.0 ± 2.4
…how likely would your child be to experience at least one side effect?” 5.2 ± 2.7* 5.2 ± 2.7* 4.6 ± 2.5
…how worried would you be about your child experiencing pain?” 7.4 ± 2.8* 7.3 ± 2.8* 7.0 ± 2.7
…how worried would you be about your child experiencing at least one side- effect?” 6.1 ± 2.9* 6.1 ± 3.0* 5.5 ± 3.0
…how serious do you think it would be if your child experienced slowed breathing?” 7.9 ± 3.0* 7.7 ± 3.1* 7.2 ± 3.3
…how effective would drug B at reducing your child’s chance of experiencing pain?” 6.5 ± 2.4* 6.3 ± 2.5* 6.7 ± 2.1

Data are presented a mean ± SD based on a scale of 1–11 (where 11 = maximum response e.g., extremely worried, likely, etc.)

*

P< 0.025 vs Pictographs