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. Author manuscript; available in PMC: 2011 Sep 1.
Published in final edited form as: J Cancer Educ. 2010 Mar 5;25(3):360–370. doi: 10.1007/s13187-010-0054-5

Table 3.

Patterns of and reasons for cross-source engagement (n=43)

Patient-driven reasons
Social network-driven reasons
Verification (%) Clarification/elaboration (%) Emotional support (%) Directed contact (%) Proxy/surrogacy (%)
Overall cross-source interactions 35 44 12 84 63
Specific cross-source interactions
 Medical →Non-medical interpersonal 5 2 9 7 N/A
 Non-medical interpersonal →Medical 7 7 0 7 19
 Medical →Traditional media 2 5 0 63 N/A
 Traditional media →Medical 7 16 0 2 N/A
 Medical →New media 7 7 2 7 N/A
 New media →Medical 9 16 0 5 N/A
 Non-medical interpersonal →Traditional media 0 2 2 44 21
 Traditional media →Non-medical interpersonal 0 5 0 0 N/A
 Non-medical interpersonal →New media 2 7 0 23 51
 New media →Non-medical interpersonal 0 2 0 0 N/A
 Traditional media →New media 0 7 0 0 N/A
 New media →Traditional media 0 2 0 2 N/A