Table 2.

Example of coding scheme and application of codes to interviewee responses

Video Text	Coding scheme: “gist” category	Example of interviewees statement coded in this category	Coding scheme: specific subcategory	Example of interviewee statement coded in this subcategory
About seventy percent of colon cancer occurs in people older than 60 years of age.	Most colon cancer occurs in older people.	Colon cancer…occurs in the latter years.	70% of colon cancer occurs in people older than 60	None
Up to 30, 40 percent of individuals over age 60 have them [polyps].	Polyps are common in older people	None	30 to 40% of people older than 60 have polyps.	The older we get, especially after 60, 30 to 40% of us do have polyps. 35% of the population has polyps [inaccurate due reference to “the population” rather than people over age 60]