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. 2010 Nov;100(11):2114–2123. doi: 10.2105/AJPH.2010.192781

TABLE 2.

Healthy Eating, Active Communities (HEAC) Program Expected Outcomes, Midpoint Achievements, and Midpoint Community Exposure to the Program, by Children's Environment: California, 2007–2008

Children's Environment Expected Outcomes Midpoint Achievements Midpoint Exposure
Schools
    Goal: Increase healthy eating and physical activity during the school day
Adopt and implement state nutrition standards district-wide for a la carte food and beverages solda
Adopt and implement district-wide policies that ensure students receive mandated number of minutes of PE
Engage parents and families as advocates for healthier food and physical activity
Implemented state nutrition standards (all sites)
Trained classroom teachers on physical activity and hired PE specialists
Adhered to state requirement for PE minutes and expanded class time
Used technical assistance and resources from public health departments and health care sector to accomplish goals
Parents involved in changing food and physical activity environments through participation in wellness policy committees
11 school districts
885 000 elementary, middle, and high school students
769 000 students exposed to intensive PE interventions
After school
    Goal: Increase healthy eating and physical activity in after-school programs
Adopt and implement SB 12, SB 965,a or other policies that make healthy foods accessible in after-school sites
Adopt and implement policies that promote physical activity on a regular basis
Parents and youth engaged as advocates for healthier food and physical activity in after-school settings
Secured state after-school funding
Hired after-school coordinator
Included physical activity in “higher learning” (academic) after-school sites
Introduced SPARK physical activity curriculum in after-school programs
14 after-school programs
7000 enrolled participants
3900 after-school sites statewide required to adopt HEAC strategies, adhere to state nutrition standards, and document nutrition and physical activity environments
Neighborhood
    Goal: Increase children's and families' opportunities for healthy eating and physical activity in neighborhoods
Policies and programs lead to improved access to affordable, quality, healthy food
Policies and programs lead to improved access to physical activity opportunities
Residents develop increased policy advocacy capacity
Created “healthy check-out lines”
(Wal-Mart, Smart & Final)
Convinced convenience stores to sell produce and healthier foods
Improved parks and advocated for updated park equipment and programming
Improved walkability and bikability around schools; creating complete streets policies
470 000 residents in 6 HEAC communities have been exposed to HEAC food retail interventions
Health care
    Goal: Engage local health care systems in diabetes and obesity prevention
Health care spokespersons are testifying at school board meetings, planning commission meetings, and city council meetings
Promotorasb have a prominent role as health liaisons with the community
Health care providers incorporate obesity prevention into well-child visits
Health care agencies have organizational policies that promote healthy eating and physical activity
Trained, educated, and recruited physicians and promotorasb for obesity prevention and policy advocacy
Implemented weight management programs such as KP Kids and Kidshape
Developed county vending policies and healthy hospital policies (all sites)
Changed clinical practices to include BMI charting and obesity prevention messages
Implemented policy for drug representatives to provide healthy foods to health care practices
More than 300 health care providers have been exposed to HEAC clinical training and community programs on childhood obesity prevention
Marketing and advertising
    Goal: Discourage or eliminate local-level advertising and marketing of unhealthy foods and beverages and inactivity in school, after-school, and neighborhood settings, and encourage regulatory action to reduce advertising to children
Reduce or eliminate neighborhood-level marketing to children
Local marketing is assessed, and youth are active in advocating for reducing marketing of unhealthy foods
Tell parents how some businesses market unhealthy food and physical activity to children
Included ban on unhealthy food marketing within district wellness policies
Engaged youth in assessing marketing environments in schools and local stores
Worked to get healthy advertising into new stadium
Soda-free summer campaign
276 students have been engaged in HEAC youth leadership programs, conducting assessments and reporting on food and physical activity environments

Note. PE = physical education; BMI = body mass index.

a

In 2005, California passed laws setting minimum nutritional standards for a la carte food and beverages sold on school campuses. Law SB 12 sets standards for all competitive foods sold on public school campuses for grades K–12. For food items, fat content is not to exceed 35% of calories, saturated fat content is not to exceed 10% of calories, and sugar content is not to exceed 35% of total weight of food. SB 965 sets standards for beverages sold on public school campuses for grades K–12. Beverages allowed for sale at middle and high schools are fruit drinks made of 50% or more fruit juice with no added sweetener; water; milk products; and certain electrolyte replacement beverages.

b

Promotoras are outreach workers in Hispanic communities who are responsible for raising awareness of health and educational issues.