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. 2010 Oct 12;10:294. doi: 10.1186/1471-2334-10-294

Table 3.

Bird flu knowledge in Laos in 2007

Urban*
164
(15%)
Semi-U*
364
(33%)
Rural*
570
(52%)
p Total
1098
95% CI
Bird flu knowledge
Never heard of bird flu 4.8% 5.4% 9.4% 0.03 7.4% 5.9-9
Heard from
-TV 74.3% 81.8% 74.9% 0.03 77.1% 74-79
-Radio 13.4% 13.7% 27.9% < 0.000 19.6% 17-22
-Paper 5.4% 2.4% 3.3% 0.20 0.206% 0.2-0.4

Avian Influenza risk perception
-in Laos 49.3% 58.7% 60.3% 0.04 58.2% 55-61
-at home 60.3% 65.1% 68.2% 0.15 66% 63-68
Think human disease risk is higher than 2006 22.5% 43.1% 39.1% < 0.000 37.9% 35-40

Able to describe at least one sign of AI in poultry 42.68% 61.85% 44.56% < 0.000 50.00% 47-52

Main reason for higher risk perception n = 383
- Outbreak in Laos 48.4% 27.8% 42.8% 0.007 37.6% 32-42
- smuggling/importation 9% 14.9% 15.2% 0.64 14.6% 11-18
- lethal disease in human 7.9% 16.2% 14.5% 0.03 14.1% 12-16
- no disease control 3% 9.5% 4.4% 0.11 6.2% 4-9
- seasonal 9% 18.1% 1.4% 0.007 4.7% 2-7
- outbreak/other countries 5.4% 3% 4.7% 0.83 4.4% 3-7
- human deaths 0 2% 7.3% 0.03 4.7% 2-7
- no animal control 6% 7.4% 1.9% 0.03 4.4% 2-7

* Defined according to Lao Census 2005 in method section

95% CI: 95% Confidence Interval