Table 6.

Factors associated with H5N1 perception and with changed behaviour*

	Odds Ratio£	P	95% Conf. Interval
Believes there is a risk in Laos
Trained on H5N1	2.5	0.01	1.2-5.2
Literate	2.5	0.000	1.6-4.0
Can recall one message	2.3	0.000	1.7-3.0
Owns a TV	1.9	0.000	1.3-2.7
Heard about H5N1
in last week	1.5	0.002	1.1-2.0
Live in a rural area	1.4	0.004	1.1-1.9
Male	1.3	0.05	1.0-1.6
Stop eating poultry
Owns a TV	1.8	0.000	1.3-2.5
Awareness of risk	1.5	0.000	1.2-2.0
Received training	1.4	0.01	1.0-1.8
Farmer	0.6	0.006	0.4-0.8
Age below 45 years	0.6	0.000	0.5-0.9
Keeps poultry	0.4	0.000	0.3-0.5
Lives in a Vientiane Province	0.4	0.000	0.3-0.5

* Multivariate logistic regression

^£ The reference category is the category when the presumed risk factor is absent