Table 2.
Five Varimax-Rotated Principle Components Derived from 108 Music, Film, Book, and Television Genres.
| Genre | Medium | Communal | Aesthetic | Dark | Thrilling | Cerebral |
|---|---|---|---|---|---|---|
| Romance | Film | .71 | .15 | −.06 | −.08 | −.05 |
| Romance | Book | .64 | .05 | .02 | −.01 | −.02 |
| Entertainment | Book | .61 | −.05 | .32 | .02 | .03 |
| Day time talk shows | TV | .59 | −.22 | .09 | −.10 | .22 |
| Made for TV Movies | TV | .58 | −.02 | −.12 | .15 | .13 |
| Movie coverage | TV | .55 | .01 | .21 | .10 | .14 |
| Music Television | TV | .54 | −.11 | .35 | −.03 | .05 |
| Family | Film | .54 | .23 | .00 | .12 | −.07 |
| Soap Operas | TV | .53 | −.11 | .15 | −.04 | .04 |
| Dramas | TV | .53 | .05 | −.09 | .12 | .08 |
| Pop | Music | .53 | −.09 | .09 | .02 | .01 |
| Reality Television | TV | .53 | −.31 | .22 | −.04 | .15 |
| Children | TV | .51 | .14 | .09 | .11 | .07 |
| Show tunes | Music | .50 | .17 | .05 | .10 | −.05 |
| Comedies | TV | .47 | −.10 | .27 | .16 | −.03 |
| Game shows | TV | .47 | −.21 | .19 | .12 | .14 |
| Drama | Film | .46 | .27 | .06 | .07 | .00 |
| Religious | Music | .42 | .12 | −.37 | .12 | .02 |
| Medical shows | TV | .41 | −.02 | .02 | .14 | .31 |
| Variety shows | TV | .41 | .04 | −.01 | .24 | .24 |
| Real-life Mysteries | TV | .41 | .00 | .04 | .30 | .23 |
| Soul/R&B | Music | .39 | .08 | .19 | .06 | .07 |
| Comedy | Film | .39 | .01 | .21 | .17 | −.06 |
| Country | Music | .36 | −.09 | −.28 | .12 | .07 |
| Religion | Book | .35 | .25 | −.16 | .04 | .12 |
| Cooking | Book | .34 | .25 | −.10 | .02 | .25 |
| Animation | Film | .33 | .19 | .23 | .30 | −.10 |
| Lawyer shows | TV | .30 | −.01 | .04 | .22 | .27 |
| Classical | Music | −.12 | .66 | −.07 | .05 | .08 |
| Arts & humanities | TV | .11 | .63 | .03 | .00 | .35 |
| Art | Book | .11 | .62 | .17 | −.09 | .21 |
| Opera | Music | .01 | .60 | −.06 | .00 | .10 |
| Foreign | Film | −.07 | .59 | .30 | −.05 | .09 |
| Blues | Music | −.04 | .57 | −.07 | .20 | .10 |
| World | Music | −.07 | .56 | .11 | −.06 | .07 |
| Jazz | Music | −.03 | .54 | −.03 | .12 | .07 |
| Folk | Music | −.14 | .54 | −.28 | .12 | .12 |
| Poetry | Book | .24 | .53 | .20 | −.09 | .08 |
| Classics | Film | .23 | .51 | −.16 | .20 | .07 |
| Independent | Film | .02 | .51 | .35 | −.01 | .09 |
| Fiction & Literature | Book | .15 | .49 | .07 | .18 | −.08 |
| Philosophy | Book | −.02 | .49 | .28 | −.05 | .32 |
| Bluegrass | Music | −.06 | .47 | −.23 | .19 | .13 |
| Architecture | Book | −.02 | .45 | .08 | .02 | .37 |
| Musicals | Film | .43 | .45 | −.21 | .02 | −.02 |
| Africana | Book | .07 | .44 | .11 | .10 | .22 |
| Academic | Book | −.07 | .44 | .06 | .04 | .42 |
| History | Book | −.12 | .43 | −.12 | .21 | .40 |
| Science & Nature | Book | −.16 | .42 | .08 | .25 | .41 |
| Photography | Book | .26 | .38 | .24 | −.05 | .19 |
| Psychology | Book | .22 | .38 | .31 | −.19 | .23 |
| Mind & Spirit | Book | .33 | .36 | .18 | −.14 | .26 |
| New Age | Music | .15 | .35 | .22 | .04 | .07 |
| Oldies | Music | .22 | .33 | −.28 | .19 | .01 |
| Punk | Music | .23 | .04 | .64 | .00 | −.10 |
| Horror | Film | .25 | −.12 | .61 | .25 | −.09 |
| Heavy Metal | Music | .00 | −.01 | .58 | .18 | .00 |
| Horror | Book | .22 | .00 | .57 | .32 | −.07 |
| Horror | TV | .25 | −.12 | .56 | .33 | −.03 |
| Rap & hip-hop | Music | .39 | −.18 | .54 | −.09 | −.06 |
| Cult | Film | −.12 | .30 | .54 | .12 | .05 |
| Rock | Music | .12 | .09 | .51 | .16 | −.07 |
| Alternative | Music | .17 | .15 | .50 | .02 | −.11 |
| Late night talk shows | TV | .29 | −.11 | .50 | .08 | .11 |
| Erotic | Film | −.20 | −.03 | .50 | .17 | .20 |
| Erotica | Book | −.16 | −.01 | .49 | .17 | .20 |
| Funk | Music | .19 | .21 | .46 | .07 | −.02 |
| Gospel | Music | .30 | .25 | −.40 | .12 | .05 |
| Sketch Comedy | TV | .15 | .12 | .37 | .26 | .07 |
| Animation | TV | .26 | .13 | .30 | .30 | −.01 |
| Dance & Electronica | Music | .20 | .17 | .26 | .02 | .07 |
| Action | Book | .06 | .12 | .10 | .66 | .13 |
| Action adventure | TV | .22 | −.13 | .13 | .66 | .12 |
| Thrillers & Espionage | Book | .16 | .10 | .17 | .64 | .04 |
| Action | Film | .18 | −.13 | .24 | .62 | .00 |
| Adventure | Book | .08 | .23 | .03 | .61 | .09 |
| Spy Shows | TV | .19 | .04 | .05 | .58 | .20 |
| Science Fiction | Film | −.11 | .25 | .36 | .57 | −.01 |
| Sci-Fi & Fantasy | TV | −.11 | .22 | .36 | .57 | .06 |
| Western | Film | −.07 | .12 | −.19 | .54 | .25 |
| Sci-Fi & Fantasy | Book | −.11 | .29 | .39 | .52 | −.04 |
| Western | TV | −.02 | .08 | −.29 | .52 | .31 |
| Mystery | TV | .40 | .09 | .00 | .51 | .06 |
| War | Film | −.02 | −.07 | .24 | .51 | .17 |
| Suspense | Film | .34 | .02 | .21 | .50 | −.03 |
| Mystery | Book | .34 | .24 | .01 | .45 | −.06 |
| Cop shows | TV | .20 | −.19 | −.08 | .41 | .34 |
| Business & Economy | TV | −.03 | .11 | .08 | .13 | .64 |
| Business | Book | −.02 | .09 | .12 | .13 | .58 |
| Health | TV | .36 | .14 | −.05 | −.07 | .56 |
| News/Current Events | TV | .13 | .10 | −.13 | .14 | .53 |
| News/Current Events | Book | .09 | .20 | −.04 | .09 | .52 |
| Educational | TV | .06 | .41 | −.09 | .09 | .50 |
| Reference | Book | −.05 | .41 | −.05 | .06 | .48 |
| Medical | Book | .18 | .21 | .07 | −.02 | .47 |
| Computers | Book | −.15 | .04 | .26 | .29 | .45 |
| Documentary | Film | −.08 | .42 | −.04 | .06 | .44 |
| Science | TV | −.20 | .31 | .16 | .32 | .44 |
| Health | Book | .36 | .21 | −.03 | −.10 | .43 |
| Home improvement | TV | .31 | .09 | −.13 | .08 | .43 |
| Biographies | Book | .11 | .41 | −.13 | .00 | .42 |
| Society & Culture | TV | .22 | .38 | .13 | −.05 | .40 |
| Public Access | TV | .13 | .26 | −.05 | .03 | .40 |
| Travel | Book | .19 | .32 | −.11 | .06 | .38 |
| Nonfiction | Book | .06 | .36 | −.01 | .09 | .37 |
| Home & Garden | Book | .28 | .33 | −.30 | .00 | .37 |
| Recreation & Sports | TV | .14 | −.22 | .09 | .28 | .35 |
| Sports | Book | .11 | −.20 | .17 | .29 | .33 |
Note. Loadings ≥ |.40| are in bold typeface. N = 3,227