Table 2.

Weighted beliefs about the relative harm and sensory characteristics of “light” and “low tar” cigarettes and inter-item correlations

Belief	“Light” less harmful	“Low tar” less harmful	LLT less harmful	“Light” smoother	“Low tar” smoother	LLT smoother	% Agree or strongly agree with belief item	95% CI for belief item
“Light” cigarettes are less harmful than regular cigarettes	1						55.7	52.8% to 58.6%
“Low tar” cigarettes are less harmful than regular cigarettes	0.51	1					62.0	59.4% to 64.4%
LLT cigarettes are less harmful	0.72	0.83	1				71.0	68.4% to 73.5%
“Light” cigarettes are smoother on your respiratory system than regular cigarettes	0.76	0.49	0.63	1			60.4	57.5% to 63.2%
“Low tar” cigarettes are smoother on your respiratory system than regular cigarettes	0.46	0.68	0.60	0.48	1		61.4	58.9% to 63.9%
LLT cigarettes are smoother on your respiratory system than regular cigarettes	0.61	0.62	0.73	0.75	0.76	1	73.3	70.7% to 75.8%