Figure 2.

A 2007 magazine advertisement of one of the leading low-tar cigarette brands in China ‘Zhongnanhai’. The print at the bottom of the figure reads: ‘A little lower means more loving care! Low-harm cigarettes give you more loving care! Cigarettes contain conflicting elements of pleasure and harm. Zhongnanhai has always focused on research and development of low-harm cigarette technology. Every product fuses the world's most advanced low-harm cigarette technology, offering a guarantee of health for your smoking life’. (Photo courtesy of Susan Lawrence of the Tobacco Free Kids China Office.)