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. Author manuscript; available in PMC: 2012 Jan 1.
Published in final edited form as: Addict Behav. 2010 Oct 7;36(1-2):116–124. doi: 10.1016/j.addbeh.2010.09.005

Figure 2. Substance Use, Recall of Anti-Drug Advertising, and Potential Exposure to Anti-Drug Advertising Among US Middle and High School Students, 1994-2006.

Figure 2

Notes: All anti-drug advertising measure represents the mean number of times advertising was seen by 100% of youth aged 12-17 in each market area in the six months preceding MTF survey administration. Ad recall refers to self-reported recall of anti-drug ads on TV or radio at least weekly. IOTM refers to use of illicit drugs other than marijuana. MS=middle school. HS=high school.