Table 1.

National level bans on advertising, promotion and sponsorship in China

Areas	Banned
National television and radio	Yes
International television and radio	Yes
Local magazines/newspapers	Yes
International magazines/newspapers	Yes
Billboards/outdoor advertising	No
Point of sale	No
The internet	No
Free distribution	No
Promotional discounts	No
Non-tobacco products with tobacco brand names	No
Non-tobacco brand used for tobacco product*	No
Appearance of tobacco products in television and/or films	No
Sponsored events	No
Enforcement†	3/10

^*For example, a brand of sports shoe on a pack of cigarettes.

^†Enforcement score represents the cumulative score out of a maximum of 10 from 5 experts who were asked to rank enforcement as minimal (0 points), moderate (1 point) or full (2 points). In the absence of any intervention, the enforcement score is not applicable. (Source: World Health Organization report on the global tobacco epidemic¹⁵).