Table 4.
Prompted recall of tobacco advertising and promotional activities among smokers (n=4763), by city
| Total (n=4763), % | Beijing (n=793), % | Shenyang (n=789), % | Shanghai (n=792), % | Changsha (n=801), % | Guangzhou (n=795), % | Yinchuan (n=793), % | |
| Advertisements | |||||||
| Noticed tobacco ads (yes) | |||||||
| On television | 34.5 | 26.9 | 43.2 | 23.9 | 56.2 | 22.3 | 34.3 |
| On radio | 14.2 | 12.5 | 27.3 | 9.0 | 20.8 | 7.9 | 7.6 |
| On posters | 20.7 | 15.7 | 33.5 | 17.7 | 35.6 | 11.7 | 10.0 |
| On billboards | 33.4 | 20.4 | 51.2 | 35.4 | 59.8 | 17.2 | 16.5 |
| In newspapers, magazines | 19.1 | 18.1 | 28.6 | 16.3 | 28.3 | 13.3 | 10.1 |
| In cinema | 6.0 | 6.8 | 7.7 | 4.3 | 10.5 | 2.3 | 4.2 |
| Over the internet | 3.8 | 3.3 | 5.3 | 3.7 | 6.3 | 2.3 | 2.0 |
| At workplace | 11.1 | 11.4 | 18.5 | 8.1 | 18.6 | 6.0 | 4.2 |
| On transport vehicles, stations | 18.0 | 11.0 | 28.7 | 11.7 | 37.3 | 11.4 | 7.8 |
| In cafeterias/tea houses | 13.7 | 16.6 | 21.0 | 10.6 | 17.4 | 10.1 | 6.2 |
| In discos, karaoke lounges | 10.4 | 12.6 | 14.3 | 9.2 | 14.3 | 6.4 | 5.4 |
| At point of sale | |||||||
| In stores | 29.2 | 23.5 | 42.1 | 33.2 | 33.4 | 25.5 | 17.5 |
| Around street vendors | 20.3 | 17.0 | 34.1 | 17.8 | 23.6 | 18.0 | 11.1 |
| Any venue above | 62.6 | 48.9 | 78.0 | 62.4 | 79.8 | 52.0 | 54.6 |
| Mean (SE) number of venues noticed tobacco ad | 2.34 (0.04) | 1.96 (0.10) | 3.55 (0.11) | 2.00 (0.09) | 3.61 (0.11) | 1.55 (0.08) | 1.37 (0.07) |
| Sponsorships (yes) | |||||||
| Noticed sports sponsorship | 26.0 | 28.1 | 26.6 | 24.0 | 41.1 | 17.0 | 19.0 |
| Noticed arts sponsorship | 8.4 | 6.4 | 7.7 | 5.6 | 21.0 | 4.3 | 5.1 |
| Any type of sponsorship | 27.9 | 30.5 | 28.1 | 25.4 | 45.3 | 17.6 | 20.2 |
| Promotional activities (yes) | |||||||
| Noticed free samples of cigarettes | 13.8 | 8.2 | 15.1 | 7.1 | 14.2 | 9.7 | 28.5 |
| Special price offers for cigarettes | 12.9 | 10.7 | 15.2 | 9.0 | 13.9 | 10.9 | 17.7 |
| Gifts/discounts on other products | 22.5 | 23.5 | 16.0 | 27.9 | 12.3 | 35.2 | 20.3 |
| Clothing with cigarette brand name | 11.4 | 11.1 | 9.8 | 8.8 | 15.1 | 13.2 | 10.1 |
| Competitions linked to cigarettes | 8.5 | 5.4 | 10.6 | 5.4 | 13.9 | 3.8 | 12.0 |
| Any form of promotion | 38.5 | 33.3 | 35.3 | 35.4 | 35.3 | 42.2 | 49.4 |
| Total noticing advertising, sponsorship and promotion in any channel | 75.6 | 67.1 | 81.2 | 72.7 | 86.1 | 70.7 | 75.9 |
| Mean (SE) overall number of channels of advertising, sponsorship and promotion | 3.38 (0.05) | 2.89 (0.12) | 4.56 (0.15) | 2.88 (0.11) | 4.93 (0.15) | 2.49 (0.11) | 2.49 (0.09) |
Group differences for all the individual variables of interest are significant at p<0.01 level based on Pearson χ2 test.