Table 5.
Sociodemographic and behavioural correlates of smokers' noticing tobacco advertising and promotional activities
| Correlates | Advertisements overall (n=4368), adjusted OR (95% CI) | Advertisements on billboards (n=4379), adjusted OR (95% CI) | Sponsorships (n=4379), adjusted OR (95% CI) | Promotion (n=4374), adjusted OR (95% CI) | Total noticing advertising, sponsorship and promotion (n=4363), adjusted OR (95% CI) |
| City | |||||
| Beijing | Reference | Reference | Reference | Reference | Reference |
| Shenyang | 4.31 (3.40 to 5.45)*** | 4.36 (3.43 to 5.54)*** | 1.01 (0.79 to 1.28) | 1.26 (1.00 to 1.58)* | 2.37 (1.85 to 3.05)*** |
| Shanghai | 1.72 (1.39 to 2.13)*** | 2.05 (1.62 to 2.59)*** | 0.76 (0.60 to 0.97)* | 1.11 (0.89 to 1.38) | 1.25 (0.99 to 1.56) |
| Changsha | 4.67 (3.65 to 5.96)*** | 6.00 (4.71 to 7.66)*** | 2.20 (1.74 to 2.78)*** | 1.09 (0.86 to 1.37) | 3.45 (2.62 to 4.54)*** |
| Guangzhou | 1.26 (1.01 to 1.57)* | 0.82 (0.62 to 1.08) | 0.57 (0.44 to 0.74)*** | 1.66 (1.32 to 2.08)*** | 1.36 (1.07 to 1.72)* |
| Yinchuan | 1.21 (0.97 to 1.50) | 0.64 (0.48 to 0.84)** | 0.52 (0.40 to 0.68)*** | 1.93 (1.54 to 2.42)*** | 1.57 (1.23 to 2.01)*** |
| Sex | |||||
| Male | 1.16 (0.83 to 1.62) | 1.53 (1.05 to 2.22)* | 1.58 (1.05 to 2.40)* | 1.38 (0.96 to 1.97) | 1.31 (0.93 to 1.85) |
| Female | Reference | Reference | Reference | Reference | Reference |
| Age | |||||
| 18–24 | Reference | Reference | Reference | Reference | Reference |
| 25–39 | 0.69 (0.31 to 1.52) | 0.61 (0.34 to 1.11) | 1.65 (0.95 to 2.86) | 0.99 (0.58 to 1.69) | 0.86 (0.35 to 2.13) |
| 40–54 | 0.31 (0.14 to 0.68)** | 0.36 (0.20 to 0.65)** | 0.86 (0.49 to 1.49) | 0.57 (0.33 to 0.97)* | 0.47 (0.19 to 1.14) |
| 55+ | 0.28 (0.13 to 0.61)** | 0.28 (0.16 to 0.51)*** | 0.55 (0.32 to 0.97)* | 0.32 (0.18 to 0.54)*** | 0.30 (0.12 to 0.74)** |
| Education | |||||
| Low | Reference | Reference | Reference | Reference | Reference |
| Medium | 1.25 (1.02 to 1.55)* | 1.26 (0.99 to 1.60) | 1.66 (1.26 to 2.17)*** | 1.12 (0.90 to 1.40) | 1.24 (1.00 to 1.55) |
| High | 1.35 (1.04 to 1.75)* | 1.31 (0.98 to 1.75) | 2.38 (1.74 to 3.24)*** | 1.05 (0.81 to 1.37) | 1.31 (0.99 to 1.73) |
| Income | |||||
| Low | Reference | Reference | Reference | Reference | Reference |
| Medium | 1.50 (1.26 to 1.79)*** | 1.20 (0.99 to 1.44) | 1.37 (1.13 to 1.67)** | 1.32 (1.10 to 1.57)** | 1.61 (1.33 to 1.95)*** |
| High | 1.70 (1.38 to 2.10)*** | 1.40 (1.12 to 1.74)** | 1.53 (1.22 to 1.93)*** | 1.76 (1.44 to 2.16)*** | 1.82 (1.45 to 2.28)*** |
| Marital status | |||||
| Currently married | Reference | Reference | Reference | Reference | Reference |
| Currently single | 1.14 (0.90 to 1.44) | 1.00 (0.79 to 1.26) | 1.36 (1.07 to 1.72)* | 1.34 (1.08 to 1.68)** | 1.14 (0.88 to 1.47) |
| Cigarettes per day | |||||
| 10 or less | Reference | Reference | Reference | Reference | Reference |
| 11–20 | 0.93 (0.81 to 1.08) | 0.91 (0.78 to 1.06) | 1.02 (0.87 to 1.20) | 1.08 (0.93 to 1.24) | 1.00 (0.85 to 1.17) |
| 21+ | 1.04 (0.85 to 1.27) | 1.13 (0.92 to 1.38) | 0.98 (0.79 to 1.21) | 1.13 (0.93 to 1.37) | 1.04 (0.84 to 1.29) |
ORs are adjusted for all other variables in the model.
*
Significant at p<0.05
**
p<0.01
***
p<0.001.