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. 2010 Aug 27;63(11):844–859. doi: 10.1007/s11199-010-9815-1

Table 1.

Gender, media exposure and media preferences.

Boys Girls Total
Exposure (% >2 hrs per day)
 TV 44.9 42.2 43.6
 Music videos 6.3 10.6 8.4
 Internet surfing 47.6 47.6 47.5
 Internet chatting 27.2 37.7 32.1
TV preferences (scale 1–5)
 News/info 2.9 (.9) 2.7 (.9) 2.8 (.9)
 Comedy 4.3 (1.0) 4.3 (.9) 4.3 (.9)
 Soap 2.6 (1.2) 4.0 (1.1) 3.3 (1.3)
 Reality TV 2.7 (1.2) 3.0 (1.1) 2.8 (1.2)
 Romantic movies 2.8 (1.2) 4.2 (.9) 3.5 (1.3)
 Action movies 4.6 (.8) 4.3 (.9) 4.5 (.8)
 Sports 4.0 (1.3) 2.8 (1.4) 3.4 (1.4)
 Music Videos 4.0 (1.1) 4.2 (.9) 4.0 (1.0)
 Erotica 3.5 (1.2) 2.1 (1.0) 2.7 (1.3)
Music preferences (scale 1–5)
 Chart pop 3.7 (1.1) 4.1 (1.0) 3.9 (1.1)
 Hip-hop 3.6 (1.4) 3.9 (1.2) 3.7 (1.3)
 R&B 3.5 (1.4) 4.0 (1.2) 3.7 (1.3)
 Rock 2.9 (1.4) 2.6 (1.3) 2.8 (1.4)
 Heavy Metal 2.1 (1.3) 1.8 (1.1) 2.0 (1.2)
 Punk/Alternative 2.6 (1.6) 2.5 (1.5) 2.5 (1.5)
 Dance/House 3.3 (1.3) 3.4 (1.1) 3.4 (1.2)
 Techno 2.7 (1.4) 2.5 (1.3) 2.6 (1.2)
 Hardhouse 3.5 (!.5) 3.4 (1.4) 3.4 (1.5)
 Classic music 1.7 (1.0) 1.7 (.9) 1.7 (1.0)
Internet surfing (scale 1–5)
 Fun 4.0 (.9) 3.8 (. 9) 3.9 (.9)
 Info 2.9 (1.1) 2.9 (1.0) 2.9 (1.0)
 Music 4.3 (.9) 4.5 (.7) 4.4 (.8)
 Erotica 3.3 (1.3) 1.6 (.9) 2.5 (1.4)
Internet chatting (scale 1–5)
 Friends 4.4 (.9) 4.5 (.9) 4.4 (.9)
 New friends 3.2 (1.2) 3.0 (1.2) 3.1 (1.2)
 Romantic partners 2.8 (1.2) 2.4 (1.2) 2.6 (1.2)

Scales range from 1 “do not like at all/never” to 5 “like very much/daily”. Bold typeface indicates gender differences (t-tests, p < .01).