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. 2010 Nov 29;5(11):e14118. doi: 10.1371/journal.pone.0014118

Table 5. Descriptions and Examples of Automated Coding Search Patterns.

Concept Example Keywords Example Emoticons Example Phrases
Humour/Sarcasm lolhahaj/k :P “when pigs fly”“just kiddin”“bacon flu”
Concern omgafraidworried :( “freaking out”“uh oh”“stay away”
Frustration annoystupidangry >:| “swine flu sucks”“hate swine flu”“so sick of”
Downplayed Risk overblownhypehysteria “calm down”“not a big deal”“forget about swine flu”
Relief whewgratefulthankful “thank God”“glad to hear”“feeling better”
Misinformation conspiracytoxinautism “mind control”“chemical warfare”“real story”
Personal Experiences my (mom, co-worker, classmate, teacher, etc.) “went to get my swine flu shot”“feeling sick”“going to a clinic”
Personal Opinions/Interest imhoheardreading “I believe”“government should”“I feel that”
Resources http://https://
Questions ?