Table 2.

Relative importance of the RIM factors as percent of total weights

Factor: mean importance (%)	Self-explicated	Conjoint analysis
Organizational environment	14	11
Organizational motivation	16	22
Meeting user needs	21	18
Promotion	10	7
Implementation	15	10
Fit in department	11	14
Awareness and support	13	19
Internal validity of 120 holdout profiles: Spearman's r correlation between predictive scores and observed ratings	0.81 (p<0.001)	0.85 (p<0.001)