Table 2.
Factor: mean importance (%) | Self-explicated | Conjoint analysis |
Organizational environment | 14 | 11 |
Organizational motivation | 16 | 22 |
Meeting user needs | 21 | 18 |
Promotion | 10 | 7 |
Implementation | 15 | 10 |
Fit in department | 11 | 14 |
Awareness and support | 13 | 19 |
Internal validity of 120 holdout profiles: Spearman's r correlation between predictive scores and observed ratings | 0.81 (p<0.001) | 0.85 (p<0.001) |