. Author manuscript; available in PMC: 2011 Jan 6.

Published in final edited form as: Alcohol Clin Exp Res. 2009 Apr 30;33(8):1336–1345. doi: 10.1111/j.1530-0277.2009.00963.x

Table 3.

Designated Market Areas (DMAs) that are shared in common by the high-risk drinking clusters identified herein. These 11 DMAs offer 47% coverage of all of the five high-risk drinking clusters.

DMA Representation by Multiple Clusters: (Cyber Millenials (CM), Avant-Garde Mix (AGM), City Producers (CP), Metro Newbies (MN), Mobile Ladder Climbers (MLC)
Eleven DMAs with high proportion of cluster population:	Cluster Represented at High Rate	Combined Cluster Population within DMA
1. Austin, TX	AGM, CP	55,416
2. Boston, MA	CM, AGM	185,104
3. Charlottesville, VA	MN, MLC	9,087
4. Chicago, IL	CM, AGM, CP	429,140
5. Lafayette, IN	MN,MLC	12,199
6. Las Vegas, NV	CM, AGM	28,962
7. Los Angeles, Ca.	AGM, CP, CM	830,856
8. New York, NY	CM, AGM, CP	1,248,406
9. San Diego, California.	AGM,CP,MLC	107,292
10. San Francisco, Ca.	AGM, CM, CP	669,123
11. Washington DC	AGM, CM	200,444
Total Coverage		3,776,029 (47% potential reach)