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The key logo for BAT’s State Express 555 1997 MOS World Tour in Asia.35 The creation of support materials involved exchange of royalty-free licenses between MOS and BAT’s 555 for use of respective trademarks in China and Taiwan.35 In logos and creative material like this one, BAT aimed for an ‘integrated 555/MOS look’, which was subtle and purposefully not ‘in your face’18
