Table 1.
Automatically-Activated Evaluations: Mean Positive Responses by Condition for the Alcohol Advertisements, PSAs, and Control Advertisements, for the Alcohol, Water, and Gray Square Supraliminal Primes.
| Prime | Mean | Standard Error | |
|---|---|---|---|
| Alcohol Ad | Alcohol | 5.522 | 2.133 |
| Water | 9.217 | 1.881 | |
| Gray Square | −4.304 | 2.234 | |
| Alcohol PSA | Alcohol | .087 | 2.133 |
| Water | 11.435 | 1.881 | |
| Gray Square | 2.609 | 2.234 | |
| Control | Alcohol | .553 | 2.110 |
| Water | 8.213 | 1.860 | |
| Gray Square | −2.766 | 2.210 |
Note: The interaction between experimental condition and prime was statistically significant, as was the contrast between positive responses to the alcohol prime in the alcohol advertising condition versus control, see text.