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. 2011 Jan 10;8:1. doi: 10.1186/1477-7517-8-1

Table 4.

Participant likelihood to use, purchase, & pay for alternative products.(N = 44)

Preferred product (Overall) Camel Snus Marlb Snus Stone-wall Commit 4 mg Test/p-value*
Likely to use instead of cigarettes (%)

Very 20.5 14.3 15.4 0 31.6 χ2(6) = 96.4

Somewhat 45.5 42.9 46.2 40 47.4 p = 0.584

Not at all 34.1 42.9 38.5 60 21.1

Likely to use in addition to cigarettes (%)

Very 47.7 71.4 23.1 40 57.9 χ2(6) = 52.6

Somewhat 38.6 28.6 53.8 40 31.6 p = 0.396

Not at all 13.6 0 23.1 20 10.5

Likely to purchase in next year (%)

Very 38.6 28.6 30.8 0 57.9 χ2(6) = 12.7

Somewhat 40.9 42.9 46.2 60 31.6 p = 0.302

Not at all 20.5 28.6 23.1 40 10.5

Price willing to pay for one package ($)

Median 5 3 3 2 5 χ2(3) = 11.81

(IQR) (3.00-5.75) (2.00-3.00) (2.50-5.00) (1.00-4.00) (5.00-11.00) p < 0.001

* Likelihood variables tested by Pearson chi-square; price tested by Kruskal-Wallis