TABLE 1.

Pharmaceutical Marketing Techniques That Threaten Public Health

Marketing Technique	Glitazone	Statins	Cyclooxygenase-2	Gabapentin	Bisphosphonates	Selective Serotonin Reuptake Inhibitors	Atypical Antipsychotics
Reducing thresholds for diagnosing disease	X	X			X
Relying on surrogate endpoints	X	X			X
Exaggerating safety claims			X			X	X
Exaggerating efficacy claims	X	X	X	X	X	X	X
Creating new diseases	X				X	X	X
Encouraging unapproved uses				X		X	X