Table 2.

Cancer site coverage frequencies (percent of stories mentioning a specific cancer site)

Newspaper cancer site	Magazine cancer site	Television cancer site
% of all sites coded (n)	% of all sites coded (n)	% of all sites coded (n)
Breast	Breast	Breast
29.6% (126)	25.0% (9)	27.1% (16)
Colon	Prostate	Prostate
11.3% (48)	22.2% (8)	16.9% (10)
Prostate	Cervical, Colon (tie)	Brain
9.6% (41)	11.1% (4)	13.6% (8)
Lung	Lung, Skin (tie)	Skin
8.7% (37)	8.3% (3)	11.9% (7)
Brain	Lymphoma, Leukemia (tie)	Lung, Stomach (tie)
7.0% (30)	5.6% (2)	6.8% (4)
Leukemia	Testicular	Leukemia
6.3% (27)	2.8% (1)	5.1% (3)
Pancreatic	--	Bone, Colon, Head & neck,
3.3% (14)		Oral, Testicular (tie)
Pharyngeal	--	1.7% (1)
3.1% (13)
Cervical	--	--
2.8% (12)
Bone, Liver, Lymphoma (tie)	--	--
2.6% (11)
Total	Total	Total
89.5% (381)	100.0% (36)	100.0% (59)

Note: Other cancer sites accounted for the remaining 10.5% of newspaper stories.