Table 1.

Neighborhood group profile in Japan by Mosaic Japan Group

Group	Group Description	Neighborhood Profile
A	Metropolitan Careerists	Metropolitan Careerists tend to be under forty and earn a very high income. Many of them fall into the top tax bracket.
B	Graduate Newcomers	Young families with children living in modern apartments in the new residential areas of small cities and the suburbs of large cities.
C	Campus Lifestyles	Campus Lifestyles are found in relatively small towns, where college or graduate students live. These areas are sometimes research centers.
D	Older Communities	Typical inner areas of small or middle sized cities, where many old people over sixty have lived for more than twenty years.
E	Middle Japan	A balanced mixture of different types of people, including young families and middle-age families, living in typical Japanese towns.
F	Corporate Success Story	Employees of well-established corporations, who have worked their way up the ranks and obtained a certain level of social status.
G	Burdened Optimists	Families in their 30s and 40s that have recently moved into detached houses and apartments in new residential areas to raise their children.
H	Social Housing Tenants	Low wage earners living in large cities in middle to large apartment blocks of social housing developed by local authorities.
I	Blue Collar Owners	Small industrial towns whose main business is in the manufacturing industry and many residents are skilled workers in local factories.
J	Rural Fringe	Periphery of cities or areas close to provincial cities, where many residents work in the agricultural.
K	Deeply Rural	People living in agricultural villages, which are remote from urban areas and sometimes totally isolated from the outside world.

Source: Mosaic Japan website; http://www.awkk.co.jp/mosaic/