Table 3.
Limit the number of messages |
Use short sentences |
Use conversational style as if you are talking to someone |
Limit medical jargon |
Avoid ambiguous words |
Select familiar words and use them consistently |
Use analogies that are familiar and culturally appropriate for the target audience |
Instead of real numbers, when conveying statistics use words a like “half,” “one-third” |
Avoid symbols and quotation marks |