Table 1. Global Warming Beliefs by Audience Segment.

Survey Questions	Audience Segment						Scale Points
	Alarmed	Con-cerned	Cautious	Dis-engaged	Doubtful	Dis-missive
1. & 1a. Certainty global warming is occurring	8.70	7.92	6.54	5.91	5.06	3.06	9
2. Human causation (% agree)	88	79	49	39	8	1	---
3. Scientific consensus (% agree)	80	64	37	23	11	8	---
4. Personal risk	3.09	2.59	1.90	2.75	1.29	1.02	4
5. Risk to future generations	3.98	3.78	2.96	4.00	1.89	1.04	4
6. Risk to plant & animal species	3.97	3.78	3.00	3.40	1.94	1.12	4
7. Timing of harm to Americans	5.46	4.83	3.53	3.85	1.77	1.01	6
8. Ability of humans to successfully mitigate warming	3.90	3.74	3.45	3.38	2.33	1.57	5
9. Actions of individual can make a difference	3.36	3.07	2.69	2.76	2.35	1.86	4
10. Technological optimism	1.70	2.05	2.32	2.03	2.38	2.33	4
11. Perceived impact of own mitigation actions	2.94	2.72	2.31	2.41	1.53	1.02	4
12. Impact of own actions if widely adopted in United States	3.69	3.48	3.01	2.90	1.94	1.10	4
13. Impact of own actions if widely adopted in modern industrialized countries	3.84	3.76	3.34	3.24	2.27	1.18	4

(p<.001 for all differences).