Table 2. Global Warming Issue Involvement by Audience Segment.

Survey Questions	Audience Segment						Scale Points
	Alarmed	Con-cerned	Cautious	Dis-engaged	Doubtful	Dis-missive
14. Rating of global warming (good = 1 to bad = 6)	5.72	5.31	4.35	4.04	3.66	3.19	6
15. Worry about global warming	3.65	3.08	2.44	2.31	1.56	1.12	4
16. Thought given to global warming	3.65	2.75	2.22	1.71	2.19	2.82	4
17. Need for information (4  =  low need)	2.74	2.16	1.89	1.60	2.50	3.58	4
18. Personal importance of issue	4.44	3.39	2.59	2.54	1.81	1.38	4
19. Unwilling to change opinion	3.77	2.95	2.41	2.16	3.02	3.69	5
20. Personally experienced global warming	2.92	2.26	1.95	1.96	1.52	1.19	4
21. Global warming discussion frequency	3.02	2.36	1.86	1.29	1.88	2.05	4
22. Friends share views on global warming	3.59	2.71	2.21	1.65	2.85	3.61	5

(p<.001 for all differences).