Table 3. Global Warming and Energy Use Behaviors by Audience Segment.

Survey Questions	Audience Segment							Scale Points
	Alarmed	Con-cerned	Cautious	Dis-engaged		Doubtful	Dis-missive
14. Contacted govt. officials re mitigation	1.53	1.11	1.07		1.07	1.06	1.00	5
15. Rewarded companies that reduced emissions	3.34	2.18	1.50		1.38	1.31	1.19	5
16. Intend to reward companies that reduce emissions	2.76	2.51	2.17		2.14	2.06	1.92	3
17. Punished companies that are not reducing emissions	3.14	1.92	1.32		1.28	1.18	1.08	5
18. Intend to punish companies that are not reducing emissions	2.73	2.51	2.13		2.18	2.03	1.79	3
19. Stage of change for lowering thermostat in winter	7.02	6.50	5.99		5.74	6.21	6.18	10
20. Stage of change for using public transportation or car pool	3.92	3.06	2.74		3.14	2.11	2.27	10
21. Stage of change for walking/biking instead of driving	4.73	3.49	3.14		2.59	2.68	2.72	10
22. Stage of change for CFL use	3.49	3.26	2.86		2.97	2.71	2.40	4

(p<.001 for all differences).