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. 2011 Mar 10;6(3):e17571. doi: 10.1371/journal.pone.0017571

Table 4. Preferred Societal Responses by Audience Segment.

Survey Questions Audience Segment Scale Points
Alarmed Con-cerned Cautious Dis-engaged Doubtful Dis-missive
23. Priority of global warming for president & Congress 3.54 2.89 2.29 2.57 1.54 1.11 4
24. Corporations should do more/less to reduce warming 4.81 4.37 3.93 3.62 3.07 2.01 4
25. Citizens should do more/less to reduce warming 4.75 4.23 3.74 3.58 3.03 1.97 4
26. Desired US effort to reduce warming, given associated costs 3.78 3.33 2.89 2.83 2.01 1.37 4
27. Contingent int'l conditions for US mitigation action (% regardless of actions of other countries) 98 93 74 84 59 40 --

(p<.001 for all differences).