Table 4. Preferred Societal Responses by Audience Segment.
Survey Questions | Audience Segment | Scale Points | |||||
Alarmed | Con-cerned | Cautious | Dis-engaged | Doubtful | Dis-missive | ||
23. Priority of global warming for president & Congress | 3.54 | 2.89 | 2.29 | 2.57 | 1.54 | 1.11 | 4 |
24. Corporations should do more/less to reduce warming | 4.81 | 4.37 | 3.93 | 3.62 | 3.07 | 2.01 | 4 |
25. Citizens should do more/less to reduce warming | 4.75 | 4.23 | 3.74 | 3.58 | 3.03 | 1.97 | 4 |
26. Desired US effort to reduce warming, given associated costs | 3.78 | 3.33 | 2.89 | 2.83 | 2.01 | 1.37 | 4 |
27. Contingent int'l conditions for US mitigation action (% regardless of actions of other countries) | 98 | 93 | 74 | 84 | 59 | 40 | -- |
(p<.001 for all differences).