Table 5. Support for Emission Reduction Policies by Audience Segment.

Survey Questions	Audience Segment
	Alarmed	Con-cerned	Cautious	Dis-engaged	Doubtful	Dis-missive
1. Establish a special fund to help make buildings more energy efficient and teach Americans how to reduce their energy use. This would add a $2.50 surcharge to the average household's monthly electric bill.	3.25	2.91	2.48	2.54	2.09	1.56
2. Provide a government subsidy to replace old water heaters, air conditioners, light bulbs, and insulation. This subsidy would cost the average household $5 a month in higher taxes. Those who took advantage of the program would save money on their utility bills.	3.44	3.07	2.81	2.79	2.23	1.78
3. Regulate carbon dioxide (the primary greenhouse gas) as a pollutant.	3.67	3.22	2.93	2.86	2.43	1.84
4. Require electric utilities to produce at least 20% of their electricity from wind, solar, or other renewable energy sources, even if it cost the average household an extra $100 a year.	3.50	3.14	2.76	2.60	2.36	2.10
5. Sign an international treaty that requires the United States to cut its emissions of carbon dioxide 90% by the year 2050.	3.51	3.07	2.64	2.68	1.98	1.49
6. Require automakers to increase the fuel efficiency of cars, trucks, and SUVS, to 45 mpg, even if it means a new vehicle will cost up to $1,000 more to buy.	3.64	3.32	3.12	2.73	2.68	2.33
7. Fund more research into renewable energy sources, such as solar and wind power.	3.84	3.57	3.31	3.16	3.14	2.96
8. Provide tax rebates for people who purchase energy-efficient vehicles or solar panels.	3.60	3.33	3.12	2.78	2.91	2.60
9. Increase taxes on gasoline by 25 cents per gallon and return the revenues to taxpayers by reducing the federal income tax.	2.50	2.14	2.00	1.97	1.69	1.37
10. Policy support index (mean of 9 measures; α  = .86)	3.44	3.09	2.80	2.68	2.39	2.00

(All items measured on 4-point scales, where 1  =  strongly oppose & 4  =  strongly support; p<.001 for all differences).