Table 6. Policy Support Predicted by Socio-Demographics, Political Orientation & Audience Segment.

	Model 1:Socio-demographics	Model 2:Political orientation	Model 3:Audience segment	Model 4:Full model
Age	.01			.01
Education	.06*			.00
Household Income	.00			.01
Gender (2  =  F)	.05*			-.02
Marital status (2  =  married or w/partner)	-.02			.01
Work status (2  =  working)	-.02			-.02
Race: white	-.14			-.07
Race: black	-.06			-.06
Race: Hispanic	-.01			-.04
Race: other	-.04			-.05
Political ideology (5  =  very liberal).		.33***		.10***
Audience segment(6  =  Alarmed)			.64***	.60***
Adjusted R2	.01	.12	.41	.41
F	2.8**	266.8***	1,411.7***	120.8***
N	2,067	2,052	2,062	2,052

*p<.05;

**p<.01;

***p<.001.

Note: Cell entries are standardized regression weights. For dummy variables, the excluded race category was “mixed race, non-Hispanic.”