Table 3.

Risk of nonusage attrition for 52 week subscribers

Risk Factors		Unadjusted (n = 2051)		Adjusted (n = 2043)d
		Hazard Ratio (95% CI)	P	Hazard Ratio (95% CI)	P
Gender
	Male	1.00 (reference)
	Female	0.90 (0.78 - 1.04)
Age (years)
	18 to 25	1.00 (reference)
	25 to 35	0.96 (0.79 - 1.16)	.66
	35 to 45	0.93 (0.77 - 1.16)	.45
	45 to 55	0.79 (0.63 - 0.97)	.03
	55 to 65	0.68 (0.49 - 0.91)	.01
	65 to 75	0.20 (0.02 - 1.44)	.11
Socioeconomic status (IRSAD decile)a
	1-2	1.00 (reference)
	3-4	0.92 (0.71 - 1.18)	.49
	5-6	0.82 (0.66 - 1.03)	.08
	7-8	0.89 (0.72 - 1.10)	.29
	9-10	0.82 (0.66 - 1.01)	.06
Remotenessb
	Major cities of Australia	1.00 (reference)
	Regional Australia	1.03 (0.91 - 1.16)	.66
	Rural/remote Australia	1.05 (0.64 - 1.71)	.89
BMI
	Healthy weight	1.00 (reference)
	Overweight	1.02 (0.74 - 1.42)	.89
	Obese	1.04 (0.76 - 1.41)	.83
Exercise levelc
	0 to 1 day	1.00 (reference)
	2 or more days	0.70 (0.63 - 0.78)	< .001
Reason for eating
	To ease emotional upset	0.98 (0.88 - 1.08)	.64
	For the joy of it	0.96 (0.87 - 1.07)	.46
	To reduce stress	0.93 (0.84 - 1.03)	.17
	Out of boredom	0.97 (0.86 - 1.10)	.62
Eating habits
	Fry foods	1.12 (1.00 - 1.24)	.04
	Use butter in cooking	1.16 (1.04 - 1.29)	.007
	Drink full sugar soft drinks	1.12 (1.01 - 1.26)	.04
	Skip meals	1.22 (1.10 - 1.36)	< .001
	Drink tea or coffee with sugar	1.25 (1.13 - 1.39)	< .001	1.23 (1.11 - 1.37)	< .001
	Eat breakfast	0.82 (0.73 - 0.92)	.001	0.88 (0.79 - 0.99)	.04
	Use low fat products	0.84 (0.75 - 0.93)	.001
	Keep snack foods in the house	1.09 (0.98 - 1.21)	.13
	Drink 6 or more glasses of water a day	0.93 (0.83 - 1.03)	.15
1 or more health-related reasons for weight loss		0.90 (0.81 - 1.01)	.06

^a n = 2019

^b n = 2019

^c n = 2043 (all unadjusted)

^d Stratified by exercise level