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. Author manuscript; available in PMC: 2011 Mar 17.
Published in final edited form as: Health Psychol. 2011 Mar;30(2):177–185. doi: 10.1037/a0022259

Figure 1.

Figure 1

Medial prefrontal cortex (MPFC) region of interest used to predict behavior change. This particular region of MPFC was selected a priori based on prior work linking neural activity to behavior change in the context of a simpler health behavior (sunscreen use) over a 1-week period. In the current investigation, neural activity in this region also predicts smoking reduction in a group of smokers over the course of a month, above and beyond their self-reported intentions to quit, self-efficacy to quit, and ability to relate to ads designed to help people quit smoking.