Table 1.
Levels of objectification in genres of television, film, and magazines
| Television genre | Mean (SD) | Film genre | Mean (SD) | Magazine genre | Mean (SD) |
|---|---|---|---|---|---|
| Erotic/Adult | 25.00 (0) | X-rated | 25.00 (0) | Men’s Erotic Entertainment | 24.22 (1.82) |
| Music Video Channels | 22.56 (4.79) | Erotic/Adult | 23.48 (2.86) | Men’s Entertainment | 23.24 (2.92) |
| Reality Dating | 19.95 (4.41) | Horror/Thriller | 20.12 (5.23) | Women’s Style and Fashion | 15.72 (6.49) |
| Confrontational Talk Shows | 16.40 (5.58) | Adventure/Action | 18.27 (4.61) | Sports | 15.04 (6.17) |
| Wrestling | 13.83 (4.94) | Comedy | 12.62 (4.75) | Men’s Style and Fashion | 12.67 (6.43) |
| Comedy | 12.45 (3.88) | Westerns | 10.38 (5.60) | Women’s Erotic Entertainment | 12.31 (7.00) |
| Drama | 11.58 (4.38) | Romantic Comedy | 8.93 (3.59) | Health and Fitness | 12.00 (7.10) |
| Daytime Soap Operas | 11.55 (6.72) | Superhero Comic/ Cartoon | 8.18 (3.06) | News and Current Events | 4.64 (1.79) |
| Cartoons | 9.93 (5.00) | Drama | 6.86 (3.41) | ||
| Late Night Talk Shows | 7.64 (2.82) | Science Fiction | 6.32 (2.49) | ||
| Sitcoms | 7.22 (2.98) | ||||
| Sports | 5.83 (2.50) | ||||
| News | 4.57 (2.30) | ||||
| Political Programming | 3.48 (2.41) | ||||
| Traditional Daytime Talk Shows | 3.41 (2.12) | ||||
| Public Television | 1.16 (.45) |
Experts were asked to rate the intensity and frequency of objectification in these media genres on a 5-pt. scale. Each expert’s intensity and frequency ratings for each genre were multiplied, so the possible range became 1–25, with higher scores representing more frequent and intense objectification. The means and standard deviations above were weighted to take into account the expert’s familiarity with that particular genre.