Table 4.
Pairwise comparisons for associations between exposure to the ORASEL social marketing intervention and changes in ORASEL use and related behavioral factors among female caregivers of children under five in Burundi presented in table 3
| INDICATORS | First Round and No/Low exposure |
First round and High exposure |
No/Low exposure and High exposure |
|---|---|---|---|
| BEHAVIOR/USE | |||
| ORASEL use during child's last episode of diarrhea | 0.000 | 0.000 | 0.000 |
| OPPORTUNITY | |||
| Availability | |||
| Thinks that the scarcity of ORASEL is a barrier to its use | 0.888 | 0.000 | 0.000 |
| Thinks that the price of ORASEL is an obstacle to its use | 0.000 | 0.000 | 0.043 |
| Brand Appeal | |||
| Thinks that many people believe ORASEL to be the best of the ORS products usually distributed in health centers | 0.000 | 0.302 | 0.000 |
| Thinks that the brand of ORS used to treat dehydration is not important | 0.000 | 0.000 | 0.580 |
| ABILITY | |||
| Knowledge | |||
| Knows at least two signs of diarrhea | 0.020 | 0.000 | 0.000 |
| Knows that dehydration is the primary cause of death in children with diarrhea | 0.012 | 0.002 | 0.244 |
| Knows at least one sign of severe dehydration from diarrhea | 0.228 | 0.000 | 0.000 |
| Knows at least one means of treating dehydration from diarrhea | 0.000 | 0.483 | 0.000 |
| Social Support | |||
| Has discussed the use of ORASEL to prevent dehydration from diarrhea | 0.000 | 0.000 | 0.000 |
| Self-Efficacy | |||
| Feels capable of preparing and administering ORASEL solution to a child with diarrhea | 0.000 | 0.000 | 0.000 |
| MOTIVATION | |||
| Locus of Control | |||
| Thinks that diarrhea is inevitable among children under five | 0.000 | 0.002 | 0.580 |
| Outcome Expectation | |||
| Thinks that ORASEL is very effective against dehydration from diarrhea | 0.013 | 0.022 | 0.773 |
| Thinks that ORASEL does not have any effect on dehydration among children with diarrhea | 0.004 | 0.734 | 0.047 |
| Risk Perception (Perceived Severity of Threat) | |||
| Thinks that treatment of diarrhea can be completely managed at home without needing to go to a health center | 0.000 | 0.000 | 0.707 |
| Thinks that after giving ORASEL to a child for dehydration, it is necessary to bring him/her to a health center to treat the cause of the diarrhea | 0.000 | 0.003 | 0.883 |
| Willingness to Pay | 0.000 | 0.000 | 0.088 |