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(A) High- and low-tailored smoking cessation statements, relative to generic smoking cessation statements, activated rMPFC and precuneus/posterior cingulate. The same areas were also activated when contrasting high-tailored smoking cessation messages to low-tailored smoking cessation messages, both in the (B) blocked conditions and (C) event-related conditions. Random-effects SPM t map, p < 0.005, uncorrected, [k] ≥ 5 voxel threshold.
